Where haircuts and health intersect
The project partners with neighborhood barbershops in underserved communities to increase health literacy using interactive digital experiences
The biggest threats to men’s health are often preventable
When people are health literate, they are better at making healthy lifestyle choices, communicating with health care providers and accessing services
Community-Placed Approach to Health Literacy
An intrinsic part of the community, barbershops provide a unique way to improve education outside of traditional health services.
It’s also a prime example of ‘meeting people where they are‘ when improving healthcare.
Custom Digital Experience
Each interactive experience can be tailored with information relevant to the community, language, and level of health literacy.
Dynamic and Interactive
Using a video loop of positive health-related clips encourages customers to not only improve their health literacy but also scan a QR code.
Highly Customizable
Scanning the QR code takes customers to a gamification-style quiz related to the presented content, which can also capture client information.
Changing Communities
Collaborating with partner organizations, including health-related stakeholders can be potent tools to increase health equity in a meaningful and actionable way.